Pakistan advertisers society organized The PAS Awards to award euphoric winners at a star-studded gala awards function that was arranged at Expo Center, Karachi.
This year, the awards were classified in total 34 different categories with 2 special award category named as the “Best original local campaign” & “Campaign of the Year”. The radio presenter and actor Khalid Malik was the anchor host for the award presenting ceremony. The show was featured with performances of Arif Lohar, Sajjad Ali, Adil Omer & Ali Gul Pir, Asim Azhar, Humaima Mallick & Sara Loren.
Personalities from both entertainment and advertising industry also featured the function by giving a glittering line up as award presenters. Their names include Aftab Tapal, Angeline Mallick, Bahuddin Khan, Faisal Niazi, Mehwish Hayat, Mohd. Malik, Nazneen Tariq, Rabab Masood, Rubya Chaudhry, Sadaf Kanwal, Shabeeh A. Ikram, Aly Mustansir, Shagufta Ejaz, Angie Marshall, Dr. Muhammad Jawad, Javed Jabbar, Moammar Rana, Nafees Ahmed, Qazi Asad Abid, Ruby Haider, Sabeeka Imam, Sarfaraz A Rehman, Shakeel and Sharmila Faruqi.
Pakistan Advertisers Society addressed that straddling across a variety of sections, each category had a devastating reaction from brands and agencies of Pakistan this year that are nearly about 200 entries in different sections.
PAS Awards, 2014 was presented exclusively by Zong, in association with Servis and co-sponsored by Indus Motors, Olper’s Lassi, Asian Consumer Care (Dabur) and English Biscuit Manufacturers. Bank Alfalah and APNS & PBA sponsored the categories of “Passion for Pakistan” and “Media Innovation”, respectively.
On Express Entertainment and Times, the recording of the ceremony will be broadcasted, as said by PAS.
- Campaign of the year award is won by Telenor Pakistan for its campaign of “Customer First Day / Customer Centricity Day” in the “Best in Digital” category.
- “Telecommunication Service Provider” award is won by Mobilink Pakistan for its camping for “brand re-launch”.
- “Telecommunication hardware category” award is won by Advance Telecom for its campaign of “Warranty, Resale and Repair”.
- 6 awards are won by JWT to outrank all advertising agencies of Pakistan.
Below, the list of all awards winner in the PAS Awards Function is given below for our readers:
| Category | Brand | Campaign Title | Agency |
| Automotive & Transportation | Honda CD Dream | Chalao Apni Dream | Adcom Pvt Ltd |
| Banking & Financial Services | Bank Al Habib Apna Current Account | Itna Khayal Toh Koi Apna Hi Rakh Sakta Hai | Bond Advertising (Pvt) Ltd |
| Beverage – Cold | Pepsi | Pepsi Smash | Walter Pakistan, Bramerz Pvt. Ltd. |
| Beverages – Hot | Chenak Dust | Pyar Karan Waaran Ji Chaanh (Pyar Karney Waalon Ki Chai) | IAL Saatchi & Saatchi |
| Breakfast Food and Dairy | Olpers | Olpers – New Design | JWT Pakistan |
| Childrens’ Product and Services | NESTLE NIDO 1+ | Pait Mehfooz, Sehat Bharpoor | Ogilvy & Mather |
| Confectionery and Snacks | Cadbury Dairy Milk | Naya Andaaz Wohi Mithaas/ Bara Bajay | Ogilvy & Mather |
| Construction and Real Estate | Gulberg Islamabad | Gulberg Greens, Islamabad | Manhill Advertising and Marketing Pvt Ltd |
| Cosmetics, Personal Care and Hygiene | Vaseline | Fenomeno | JWT Pakistan |
| Public Service | Leisure Club | Vote for Pakistan (Made of Pakistan) | R-Vision |
| CSR | BBDO | Work That Works For All | BBDO Pakistan Pvt. Ltd |
| Culinary | National Ketchup | National Ketchup Zaroori | IAL Saatchi & Saatchi |
| Consumer Electronics | Orient Electronics | Corporate (“Hide And Seek”) Campaign 2013 | JWT Pakistan |
| Fabric Care | Brite Maximum Power | Meri Wife Aur Brite | Spectrum Communications Pvt. Ltd. |
| Hair Care | Sunsilk | Sunsilk PFDC Fashion Edition | JWT Pakistan |
| Hospitals and Healthcare | Shaukat Khanum Memorial Cancer Hospital and Research Centre | Aur Main To Sirf Barra Hona Chahta Hoon (Zakat 2013) | Farigh Four |
| Hotels, Fastfood & Restaurants | Mcdonalds | McDonald’s Breakfast | Manhattan Communications (MLB), TNBT, MEC-GroupM Co., Kinetic |
| Household Care & Furnishing | Vim | One Spoon Campaign | Lowe & Rauf, GroupM/ESP/Mindshare, Genesis Group |
| Ice Cream and Desserts | Walls Carte D’or | The Sweet Taste of Perfection | Mindshare, GroupM ESP, Kinetic Worldwide |
| Media | DAWN | Preserving Tradition – Spearheading Change | Creative Unit |
| Others – Delivery Systems | TCS Sentiments Express | Wish Like A Boss | Green Man’s Ark Pvt. Ltd. |
| Petroleum & Lubricants | Shell Rimula | Rimula | JWT Pakistan |
| Political Advertising | Pakistan Tehreek-e-Insaf | Elections 2013 | Farigh Four |
| Soaps and Handwash | Lifebuoy | Global Hand Washing Day | Bulls Eye Communications |
| Telecommunication Hardware | Advance Telecom | Advance Telecom – Warranty, Resale and Repair Campaign | JWT Pakistan |
| Telecommunication Service Providers | Mobilink | Brand Re-Launch | The D’Hamidi Partnership |
| Textile, Fashion and Accessories | Lawrencepur AND | The Lawrencepur Man | Manhattan International (Pvt) Ltd / The Vision Factory |
| Textile, Fashion and Accessories | Servis | Sale Lagee | Red Communication Arts |
| Best in Digital | Telenor Pakistan | Customer First Day / Customer Centricity Day | Green Man’s Ark Pvt. Ltd./Adcom Pvt Limited |
| Passion for Pakistan | National Foods | National ka Pakistan/Taste of Pakistan | Shoot At Sight Productions |
| BTL Activation | National Recipe Masala | Recipe Princess | IAL Saatchi & Saatchi |
| Media Innovation | Nescafe | Nescafe Basement Season 2 | Maxus Lahore, Pakistan |
| Special Awards | |||
| Campaign of the Year | Shaukat Khanum Memorial Cancer Hospital and Research Centre | Aur Main To Sirf Barra Hona Chahta Hoon (Zakat 2013) | Farigh Four |
| Best Original Local Campaign | Bank Al Habib Apna Current Account | Itna Khayal Toh Koi Apna Hi Rakh Sakta Hai | Bond Advertising (Pvt) Ltd |
